SMART® Marketing Cloud
The SMART® Marketing Cloud is a comprehensive Digital Marketing Automation application, which is built using the best-in-class Cloud Computing principles. SMART® Marketing Cloud enables organizations to automate marketing across channels including email, social media, mobile apps, websites, text messages, and more for faster and smarter campaigns.
Powered by Artificial Intelligence (AI), SMART® Marketing Cloud offers cross-channel personalization, data consolidation and advanced marketing analytics and performance insights for increase in customer engagement and overall marketing ROI.
Functional Modules of SMART® Marketing Cloud:
Multi-channel Marketing Campaign Management
Lead Generation
Lead Prioritization (Lead Scoring Rules)
Automated Email Campaigns
Customer Journey Builder
Real-time Information Exchange and Collaboration
Integration with Social Channels
Omni-channel interaction
Digital Channels
360 Degree View of every Lead
Performance Metrics for Marketing Campaigns
Built-in Business Intelligence